House of Netix, in partnership with Marriott Global Sales, recently hosted a successful familiarization (FAM) trip in Madrid, bringing together travel and hospitality professionals for an inspiring and educational experience.
During the visit, participants had the opportunity to explore a selection of Marriott International’s diverse brands and properties, including The Madrid EDITION, Aloft Madrid Gran Via, Madrid Marriott Hotel Princesa Plaza and AC Hotel Atocha. The hotels showcased their unique offerings, hospitality excellence and strong appeal for business and leisure travelers alike.
The event welcomed valued partners from American Express Global Business Travel, Egencia and CWT, creating an excellent platform for networking, knowledge sharing and strengthening industry relationships. The program was further enhanced in close cooperation with KLM Royal Dutch Airlines, whose partnership helped make the experience possible.
Beyond the hotel visits, the FAM trip provided an opportunity to exchange market insights, discuss travel trends and highlight the breadth of Marriott International’s portfolio in one of Europe’s most dynamic destinations.
We are grateful to our hotel teams, travel partners and participants for their enthusiasm and engagement throughout the trip. Experiences like these help build stronger partnerships while showcasing the exceptional hospitality and diverse experiences available across Marriott’s portfolio.
Marriott Global Sales/ House of Netix looks back on a highly successful event and looks forward to welcoming partners again at future industry gatherings.
